Apple Intelligence is the company’s new generative AI offering

At WWDC 2024, Apple unveiled Apple Intelligence, its long-awaited, ecosystem-wide push into generative AI. As earlier rumors suggested, the new feature is called Apple Intelligence. The company promised the feature will be built with safety at its core, along with highly personalized experiences.

“Most importantly, it has to understand you and be grounded in your personal context, like your routine, your relationships, your communications, and more,” CEO Tim Cook noted. “And of course, it has to be built with privacy from the ground up together. All of this goes beyond artificial intelligence. It’s personal intelligence, and it’s the next big step for Apple.”

The company has been pushing the feature as integral to all of its various operating system offerings, including iOS, macOS and the latest, visionOS.

Kelsey Peterson, director of machine learning and AI at Apple, walked through a demo in the prerecorded keynote.

Peterson asked, “Siri, when is my mom’s flight landing”—and Siri cross-referenced flight details found in email, then tracked the flight online. Asking, “what’s our lunch plan”—Siri found the spot mom sent in a text. Then when finishing the conversation with, “How long will it take to us get there from the airport?” a map pops up with traffic data.

Make no mistake: There’s nothing all that impressive happening here when it comes to LLM technology. These are straightforward questions asked with very specific language that have perfectly clear answers. (Apple did nothing to synthesize or suggest anything special from this query—like “remember to buy your mom lilies, her favorite, but don’t go to Flower Mart because they were wilted last time.”) However, what is impressive is Apple’s reach.

Apple can effortlessly sift through your email and Messages (and, eventually, various other apps via specialized APIs that Apple announced) to find the answer that it needs. The company has access to an incredible amount of information on you; when handed over to an LLM, it can jog your memory almost instantly about anything.

Besides, Apple says Apple Intelligence is coming to devices that use the Apple M1, M2, M3, and M4 chips, as well as the A17 Pro chipset. That means even devices you can buy brand new today will not get the features later this year.

The current iPad Pro and iPad Air devices, as well as previous iPad devices that used the M1 and M2 chips, will all be supported. The only iPhone models that will work with Apple Intelligence are the iPhone 15 Pro and iPhone 15 Pro Max.

According to: Android Authority